Christian Audigier launched Ed Hardy, In 2009, sales were reported to have exceeded $700 million globally.
Christian Audigier, whose clothes and trucker hats were once worn by every trendy young celebrity, has died of bone cancer at the age of 57, Variety reports.
The French-born designer (turned tabloid celebrity himself) got his rise in fashion designing “rock and roll-influenced” denim in France. He slowly made a name for himself as the “King of Denim” in his home country.
But it wasn’t until 2002 that he began to make a name for himself stateside, after being tapped as the denim designer for the newly formed Von Dutch company.
“I was dreaming all my life of America, of the blue jean, of Marlon Brando. And the trucker hat,” he told GQ in a 2009 article of taking on the role.
Soon, the infamous Von Dutch trucker hat business began booming. The cap, which was targeted at celebs and sold for $100 and up, was made hugely popular by…
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